Influencer Marketing: Helping Consumers Making the Right Purchasing Decisions
Businesses have evolved from traditional type to modern and digital business industries. The marketing strategies in the past most likely used the classical marketing methods such as billboards, brochures, or word-of-mouth methods while the recent ones already utilize the power of the World Wide Web.
These days, plenty of men and women are using the web to obtain information about things that they want to purchase. Not surprisingly, social networks such as Facebook, Instagram, and Twitter are the widely used online search tool. For this reason, a wise business owner therefore should not miss using these platforms as part of his or her marketing strategies.
Influencer Marketing: A Brief Explanation
Influencer or influence marketing is a marketing strategy that is valuable if you want to thrive in the modern-day business. Influencer marketing is simply a digital marketing strategy which utilizes highly influential men and women to provide information of the products and services, reach possible customers, and eventually achieve the goal of the business that is, to make profit. Based on a particular survey conducted by a specific company, “millennial clients” purchase items after knowing or hearing from people who are highly influential for them. Basically, that survey shows how powerful influencer marketing can be.
What’s an Influencer?
Influencers are those individuals who basically can influence others in making decision of buying things because of the presence of the credibility factor. However, anyone should take note that the influencers are not just marketing tools but social individuals who have established relationships with many people over the web in different ways.
Two Major Types of Influencers
Fundamentally, there are two groups of influencers i.e., (1) the macro-influencers and (2) the micro-influencers. Macro influencers are individuals with at least 100,000 followers in a social media platform like the famous celebrities although some online personalities have started with few followers until they became macro influencers in a short span of time. The desirable feature about these influencers is they can actually reach quite a lot of people worldwide and the genuine sense of professionalism.
In contrast, micro influencers are people at least 1000 but not more than 100,000 followers. In essence, they may already have quite avid followers yet still not enough to consider as macro influencers.
But the advantageous component of micro influencers lies on its affordability and the high possibility of reaching a new audience of different niches. Additionally, a lot of businesses today may love to find Instagram influencers of this type (micro) simply because a good percentage of customers may find the “micros” as real people more influential.
So, which is which?
The truth is, your decision must be according to the needs of your business. Either way, both could help you achieve the primary goal in your business.